In 2007, Saithip Montrikul na Ayudhaya left the company to manage GMM Media Public Co., Ltd. GMMTV started to produce TV game shows and music shows for analogue TV stations in Thailand at that time, namely, Channel 3, Channel 5, Channel 7, and iTV, with Duangjai Lorlertwit and Saithip Montrikul na Ayudhaya as the managing directors, respectively. The marketing department of the company was created into a separate entity to manage the television production industry. GMMTV Company Limited ( Thai: บริษัท จีเอ็มทีวี จำกัด), formerly known as Grammy Television Company Limited ( Thai: บริษัท แกรมมี่ เทเลวิชั่น จำกัด), was founded on Aug by the GMM Grammy executives who saw the potential in developing, growing and strengthening the Thai television industry.
